Twenty-five years in the trade

We started with one job: be the supplier that people in the electrical trade can count on when an order has to arrive complete and on time.

In the early years that meant household appliances, lighting and wiring accessories moving to shops, contractors and families around the Klang Valley. Trade customers wanted supply they could plan around. Households wanted genuine products and a straight answer about which model to buy. Both still describe the business today.

As the market changed, the catalogue changed with it. Televisions and audio arrived, then computing and networking accessories, then drones and aerial equipment for media, survey and inspection work. Most recently we added electronic components and chips for the workshops, repairers and product builders who need a single reel, a specific controller or a small production quantity.

Those four lines look different from the outside, but they are bought the same way. Someone sends a list, we check what can be sourced and at what price, and we quote it. What keeps customers is not the catalogue size: it is that the quotation holds, the stock is genuine, and there is still someone to call after delivery.

The company is directed by Soo Voon Kong. Its registered office is at Queen’s Avenue, Jalan Bayam, off Jalan Peel in Kuala Lumpur.